Thursday, November 15, 2012

Two Wheels in Advertisement

Ever thought about the rise in bicycles in the media over just the last fews years? I've seen bicycles in ads for everything, ranging from beer (Fat Tire by New Belgium Brewing anyone) to windows in fashion/retail stores. Watching the acceptance of the bicycle rise as a visual part of our culture has been cool. In ads on tv or in magazines, I see bicycles associated with products to promote a sense of fun, cool, hip, environmentally-friendly, active, social. The more people that see bicycles in the media they see everyday, the more comfortable they become with the idea, the machine and the behaviors associated with bicycling. A win for everyone. 

A commercial for the soft drink Sprite taps into one niche of the bicycle market.

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